Our Story

Gifted by Veronica is a vibrant and spirited clothing line that celebrates the essence of Jamaica. We are a unisex lifestyle brand based in Kingston, Jamaica, and was established in 2020 by Veronica Smith with a clear mission to unite Jamaicans from all walks of life under a common banner of national pride and patriotism. Our focus is all about uniting people through fashion. Despite the challenges posed by the COVID-19 pandemic, our brand has emerged as a symbol of resilience and creativity. Our flagship design, the iconic "Jamaica Roc," boldly represents Jamaica's cultural vibrance and enduring spirit. Our clothing line has been embraced by luminaries such as international dancehall sensation Shaggy, distinguished actor Oliver Samuels, and government officials, including Minister of Tourism The Hon. Ed Bartlett and Ministry of Culture and Gender Affairs, The Hon. Olivia Grange. We have become synonymous with Jamaican excellence on the global stage. At Gifted by Veronica, we offer a diverse array of apparel featuring captivating designs and popular phrases that resonate with both Jamaicans and foreigners. Whether it's a T-shirt, hoodie, dress, or hat, each piece invites individuals to express their Jamaican pride with style and flair. With wearing our clothing our customers can foster a sense of belonging and unity within the Jamaican diaspora and beyond. Our unique design and top-tier fabric are what sets us apart and drives our hallmark success.